Friday, September 03, 2010
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The Pure Power Edge
Mouthguard
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of the St. Louis Rams
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The History of the Pure Power Edge / Mouthguard

 

                        

 

 

“Increase Strength, Flexibility, and Endurance with all sports

 

 

after wearing the Edge instantly”

 

 

 
A neuromuscular orthotic was originally designed and used for treating TMJ (Temporomandibular Joint syndrome), and the pain associated with the syndrome, including clenching, headaches, and earaches. Patients with jaw problems who were being treated with a neuromuscular orthotic were finding they had increased upper body strength. The founder of PPM, Dr. Anil Makkar, was seeing incredible results in many of his patients who were being treated for jaw conditions. Patients were discovering that wearing their orthotic not only alleviated pain but also provided additional benefits of increased strength and improved balance. From these findings, the PPM was developed. The PPM combines the properties of a mouthguard to absorb the impact from a traumatic hit, or blow, while being designed at the most optimal position of the lower jaw.

Chuck Sproule, a fitness trainer, had teeth that were worn down from years of grinding. One day when Sproule was in the gym weight lifting, Dr. Makkar asked him to simply place a pen between his upper and lower teeth while doing a set of bench presses. With the pen in his mouth, Sproule was able to increase the number of repetitions he was able to do in each set. The pen brought his jaw down and forward to a better position, relaxing his facial muscles and freeing him to use muscles throughout his body more effectively. Sproule quickly realized the benefit to having his jaw in its optimum position, and this discovery led Sproule and Dr. Makkar to apply this technology to a variety of other sports.

PPE/PPM Success Stories:

Derrick Walser, Professional Hockey play

“I’ve been using the PPM Mouthguard and I’ve seen some noticeable improvements in my balance, and a large improvement in the pain in my right shoulder while doing certain exercises.   The exercises where I’ve seen the most improvement so far are the shoulder press, lunges, step-ups and especially curls with a strait bar – this was the biggest difference because I wasn’t able to do them before because of the pain in my shoulder.”


Garth McAdoo, Golfer


“As a golfer for the past thirty years I was constantly looking for an edge, technical changes and physical strengthening to improve my game. In the six weeks since getting my PPM I’ve dropped 2 strokes off my handicap to 6-7 and constantly shoot below these numbers. The increase in my upper body strength and the balance it gives me has brought my game to a new level. The balance it provides has improved both my putting and short game and my driving accuracy has improved 10 fold. Before getting the PPM I always played with pain in my shoulders due to rotator cuff problems, I now play without pain and that has been a great unexpected benefit.   Since getting my PPM six weeks ago I am able to hit the ball more square and my ability to play the ball is greatly improved. In the past six weeks I’ve tired my career round of 69, that I shot “20 years” ago. I finished 5th in the club championship (I’ve never finished higher than 30th) and I have been a member for over 30 years. I even shot a hole in one! All this at the age of 58."
Links
Blogs / Links
The Pure Power Edge Mouthguard Gives Athletes the Edge
The Morning Show - Channel 4 News, Jacksonville, Florida, 2008-06-23
Watch Video

 

Dentist Pulling Up Roots and Moving to a New Home
The Huntsville Forester, 2008-06-18
View Article

Athletes Have a New Edge
Sounds Like Canada, CBC National Radio, 2008-06-16
Watch Video

Jul.29

Chew On This: A Better Bite Makes A Better Athlete?

Posted By:Darren Rovell

Topics:Endorsements | Marketing | Advertising | Sports

Sectors:Personal and Household Goods

I get pitched a lot of products. Most of the time, I’m not that impressed to do anything. But when I was told about the Pure Power Edge, I was at the very least intrigued by something I’ve never heard before. Their premise? Your misaligned bite could be hurting your ability to maximize your athletic talents.

The Pure Power Edge is basically a mouth guard that allows an athlete to get an optimum bite. Dr. Anil Makkar, the Canadian dentist who invented the device, says that’s important because strength and balance are weakened when a misaligned bite causes neck and muscle jaws to tighten.

The company says that there are more than 150 professional athletes from Major League Baseball, the NBA, NFL and the UFC using the mouthguard, which comes in two varieties: a upper teeth protector and the a lower jaw aligner.

The athletes, including Milwaukee Bucks guard, Michael Redd do not get paid to use the guard, rather it’s an in-kind trade-off that some players are clearly embracing. What I wanted to know was how this product was going to be sold to the public. So I spoke to Terry Klironomos, executive vice president of the company.

First comes the price. You have to get the device fitted by one of 200 trained neuromuscular dentists and one piece retails for about $1,650. How do you sell that? “Ninety percent of people have a misaligned bite,” Klironomos told me. “If you correct your bite and have no stress in your face you can increase your vertical leap 1.8 inches.”

Klironomos says that he feels there’s definitely a market for parents who are raising their kids to be high-profile athletes and he can find a use in almost every demographic for every sport.

“There are 32 million golfers in America in North America and 22 percent of those people defined themselves as serious golfers,” Klironomos said. “They spend thousands of dollars on equipment so some of them are going to be interested in wearing this once they hear it can improve their range of motion by a foot.”

I’m not sure if this product has a chance, but the idea definitely got my attention.

 
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